Counter Brands LLC, the parent company of Beautycounter, has appointed Dasha Smith as an independent director of its Board, effective immediately. Also, Gina Boswell has been named chairwoman. Smith will be the fifth woman to join the Board, adding to the brand’s female leadership.
 
Beautycounter, founded in 2011 by Gregg Renfrew, has been a female-led company from day one, dedicated to transforming the beauty industry. Beautycounter’s mission is to get safer skin care and beauty products into the hands of everyone by utilizing its DTC, omni-channel sales model, including a community of over 60,000 brand advocates.
 
Smith is the executive vice president, chief administrative officer for the National Football League. Her prior roles include senior leadership positions at Sony Music Entertainment, GCM Grosvenor, and Time Inc.
 
“Dasha is known as a strategic operator who engages and grows top talent and high-performing, dynamic, and diverse leadership teams,” Renfrew commented. “As Beautycounter continues to lead the next generation of beauty through our safer products, sustainability, transparency, and community, I am thrilled to have someone as experienced and talented as Dasha join our Board. She will be invaluable to our team as we continue to grow our company, and reinforce our commitment to community, and  diversity, equity and inclusivity.”
 
Gina Boswell Appointed Chairwoman
 
The company also announced Boswell, a veteran of the beauty industry, as its new chairwoman, effective immediately.
 
Boswell joined the Beautycounter Board of Directors in October of 2019, and will succeed John Replogle, who will remain a director. Most recently, Boswell was president, customer development, Unilever North America, and prior to that, CEO, Unilever UK & Ireland and EVP, Personal Care, North America.
 
Previously, Boswell was president, Global Brands of Alberto-Culver and SVP & COO of Avon Products North America, after having held senior leadership positions with other global companies including the Estée Lauder Companies.